Performance Marketer

Performance Marketer

Performance Marketer

Job Description:

The Performance Marketer is primarily responsible for the management of digital accounts and diversifying the channel mix using paid social channels. She focuses on campaign-specific results and drives the marketing department’s commercial performance.

Responsibilities

 Drive campaigns from planning to execution and beyond to meet key performance metrics

 Constantly optimize marketing activities to improve return on investment

 Test new channels and trends

 Optimize marketing budgets to maximize Cost per Acquisition (CPA) and efficiently scale new customers

 Collaborate with marketing teams to guide A/B creative tests, incrementality tests, and spend scaling tests on campaigns online and offline to identify what works best

 

Skills

 A methodical approach while analysing statistics

 Should be able to glean insights to make campaign recommendations

 An analytical mindset will also help collect and examine consumer insights to help develop creative marketing acquisition tactics.

 Good communication and team-working skills.

 Experience required: 1 – 2 years

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