Performance Marketer

Job Description:

The Performance Marketer is primarily responsible for the management of digital accounts and diversifying the channel mix using paid social channels. She focuses on campaign-specific results and drives the marketing department’s commercial performance.

Responsibilities

– Drive campaigns from planning to execution and beyond to meet key performance metrics

– Constantly optimize marketing activities to improve return on investment

– Test new channels and trends

– Optimize marketing budgets to maximize Cost per Acquisition (CPA) and efficiently scale new customers

– Collaborate with marketing teams to guide A/B creative tests, incrementality tests, and spend scaling tests on campaigns online and offline to identify what works best

 

Skills

– A methodical approach while analysing statistics

– Should be able to glean insights to make campaign recommendations

– An analytical mindset will also help collect and examine consumer insights to help develop creative marketing acquisition tactics.

– Good communication and team-working skills.

– Experience required: 1 – 2 years